The Ecommerce industry needs a new 3 letter acronym to freshen things up a bit, the Internet of Things is all the rage right now so how about EOE. Ecommerce of Everything is the next wave of driving sales & increasing customer engagement and brand loyalty.
Omni-channel retailing has already blurred the lines between the physical brick & mortar & digital shopping experience. Retailers that have done this well include Sephora, & Nordstrom. These retailers have invested heavily in omni-channel retail & the results are paying off big time.
The next step in the game is to commerce enable physical objects beyond the smart phone & tablet. Ordering groceries directly from the refrigerator might seem dumb now but so did shopping on your cell phone 10 years ago.
When we evaluated Hybris in July - August of 2012 one of our greatest fears was Hybris being acquired. At the time Adobe seemed like the mosf likely suitor due to the recent tight integration with CQ5. We joked that SAP was a logical choice to acquire Hybris but no way they would do it.
I am not sure how I feel about the acquisition, it can either be a great thing for Hybris or can completely derail all that is good about the platform. Initial documentation states that Hybris will remain as a subsidiary of SAP retaining the Hybris brand. If that is truly the case there could be hyge benefit in terms of integration with other SAP platforms and services.
One of the weak points of Hybris was there small consulting force. SAP can certainly help to increase their scale.
Amazon is taking over the world but we already knew that. The recent announcement of the AWS Login with Amazon service will help accelerate that process.
Using social network platforms as a log in alternative is nothing new or groundbreaking. Facebook Connect, Twitter, Yahoo, Microsoft & Google have offered this for some time now. The difference with Amazon is the trust factor. The average consumer is quite certain that each of the aforementioned companies are profiting from their personal information.
People go to Amazon.com to buy things, they have willingly handed over their personal information, credit card info and home address for years. Over that time a trust factor has been built, even though Amazon uses their personal info to target advertisements to them it isn’t quite as shady.
Given a choice between Amazon, Google, Facebook or Twitter I will choose Amazon every time and I know that I am not alone. This feature will open up all kinds of single sign on access to Amazon Prime, shopping habit information, wish lists, device information, reading habits etc.
Courtesy of a plethora of very irked Yahoo employees, here is the internal memo sent to the company about a new rule rolled out today by CEO Marissa Mayer, which requires that Yahoo employees who work remotely relocate to company…
I am not sure how I about this. Here’s the Internal Yahoo No-Work-From-Home Memo — Which Extends Beyond Remote http://flip.it/BCc4p I understand that software development projects in an agile framework are a easier to manage face to face. That being said taking away a benefit such as working from home can negatively impact morale and motivation. It will be interesting to see if Marisa sees any backlash from the Yahoo crowd.
“I’m here to thank you for your crazy genius parenting,” said Andy Berndt, the director of Google’s Creative Labs in welcoming the nearly 300 Googlers and their parents gathered at the company’s 8th Avenue headquarters to mark the…
This is pretty darn cool. Young workers at Google brought their parents to work one day http://flip.it/OWiTq
HTML5 vs. Apps: Why The Debate Matters, And Who Will Win
Business Insider, businessinsider.com
HTML5 is a new technology that allows developers to build rich web-based apps that run on any device via a standard web browser.
Many think it will save the web, rendering native platform-dependent apps obsolete.
Etsy unveils its infrastructure (and its Supermicro love)
By Derrick Harris, gigaom.com
Etsy shared the details of its hardware architecture on Friday, showing the world a whole lot of Supermicro servers running everything from web servers to Hadoop. At this point, software is the name of the game at webscale, so hardware openness is…
Interesting insight into a large scale site’s infrastructure.
Recently I had the opportunity to do a deep dive analysis and evaluation of 2, of the top 3 eCommerce packages on the market. IBM Web Sphere Commerce & Hybris Multichannel eCommerce. The other comparable product is ATG and since it’s recent acquisition by Oracle was not a consideration.
Both packages that I evaluated have their relative strengths and weaknesses. Neither one is completely superior to the other, choice comes down to the unique needs of your business.
1. Powerful “out of the box” capability. If your business is more of a traditional eCommerce vertical you may not need much customization.
2. Acquisition of Sterling Commerce provides a best in class OMS. While not a part of the WebSphere Commerce product, the integration is pre-packaged.
3. “Nobody ever got fired by using IBM”.
4. Documentation is easy to use and access from anywhere.
5. Their “Smarter Commerce” strategy makes a lot of sense from a business perspective.
6. Integration with Coremetrics is tight and opens up a lot of opportunity to improve digital marketing.
1. Content Management (WCMS) is quite weak and will most likely require a 3rd party product to fit the needs of your content developers.
2. WebSphere Commerce OMS capability is weak, will likely require the additional Sterling Commerce OMS product at additional cost and integration complexity.
3. IBM’s strategy has long been to buy technology companies and “Integrate” them with WebSphere Commerce. This strategy is great for marketing and quickly adding capabilities but is a huge problem for their customers. Maintaining the integration between all of these products is a lot of overhead. A survey of WebSphere Commerce users indicates an overwhelming percentage of them are on versions at least 2 major releases back. Upgrading the product is a significant undertaking.
3. The product architecture EJB requires a fairly highly qualified and expensive engineering team to customize and maintain.
1. Highly flexible platform built on the Spring architecture.
2. The Product Content Management (PCM) capability is best in class. Managing structured or unstructured data in relation to a product catalog is very powerful.
3. WCMS is good out of the box, the UI is a little clunky but once you get used to it the capability is powerful.
4. The Hybris production was built with internationalization in mind, adding multi-currency and multi-language is straightforward.
5. Great consulting firm partnerships for implementation and integration.
6. Recent acquisition of iCongo greatly improves their OMS capability.
1. The administrative UI is clunky, Hybris is aware of it and has greatly improved it but there is room to improve here. The Hybris 5.x cockpit framework shows a lot of promise.
2. Product documentation is lacking, most of their information is exposed through a Wiki and quite technical in nature.
3. Hybris is the new kid on the block in the US, they have a good history in Europe but good talent that has worked on the platform is hard to find. The positive here is that the platform is built on Java Sprint so pretty much any Java developer can learn quickly.