The Ecommerce industry needs a new 3 letter acronym to freshen things up a bit, the Internet of Things is all the rage right now so how about EOE. Ecommerce of Everything is the next wave of driving sales & increasing customer engagement and brand loyalty.
Omni-channel retailing has already blurred the lines between the physical brick & mortar & digital shopping experience. Retailers that have done this well include Sephora, & Nordstrom. These retailers have invested heavily in omni-channel retail & the results are paying off big time.
The next step in the game is to commerce enable physical objects beyond the smart phone & tablet. Ordering groceries directly from the refrigerator might seem dumb now but so did shopping on your cell phone 10 years ago.